Tuesday, April 06, 2004
at
11:35 a.m.
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• The Dairy Association. Taking their “Got Milk?” campaign to Mexico, they translated their slogan into Spanish. Unfortunately, it came out as “Are you lactating?”
• Johnson Wax. When Johnson introduced their furniture cleaner Pledge in the Netherlands, they didn’t know that, in Dutch, “pledge” means “piss.”
• Gerber Baby Food. When Gerber used the same packaging strategy in Africa that they used in America—a picture of the Gerber baby on the label—they apparently didn’t realize that since many Africans don’t read, it’s standard practice to put pictures of the contents on jar labels.
• Johnson Wax. When Johnson introduced their furniture cleaner Pledge in the Netherlands, they didn’t know that, in Dutch, “pledge” means “piss.”
• Gerber Baby Food. When Gerber used the same packaging strategy in Africa that they used in America—a picture of the Gerber baby on the label—they apparently didn’t realize that since many Africans don’t read, it’s standard practice to put pictures of the contents on jar labels.
Posted by
Parallel
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