Sunday, September 05, 2004 at 10:06 a.m. |
Brilliant marketing idea: Hire superstar musician Eric Clapton to be a part of Anheuser-Busch’s “The Night Belongs to Michelob” advertising campaign.

Oops: Clapton was an alcoholic. Shortly after the ad was filmed, the guitarist checked himself into a drug rehab clinic . . . and was actually in treatment in Minnesota when the ad premiered on TV. The first time he saw it, he said, “I was in a room full of alcoholics, myself being one of them, and everybody went, ‘Is that you?’”

Anheuser-Busch quickly pulled the ad.
Posted by Parallel


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